Bolton Celebrates its Sporting Legacy with New Reebok Heritage Documentary
Bolton’s proud sporting history is set to take centre stage with an exciting new documentary celebrating the town’s unique role in shaping the global sportswear giant, Reebok. The Reebok Heritage Project is bringing together local historians, filmmakers, and former industry insiders to explore the company’s origins and its journey from a small Bolton-based family business to an internationally recognised brand.
Thanks to the collaboration between Bolton Museum and Broaden Films, this project will highlight the incredible legacy of Joseph William Foster, whose innovative approach to athletic footwear laid the foundation for Reebok’s success. From crafting the first spiked running shoes for Bolton United Harriers to supplying footwear for the 1924 British Olympic Team, Foster’s work helped revolutionise the world of sports footwear. His pioneering spirit continued through the decades, culminating in Reebok’s global rise in the 1980s.
A Story Rooted in Bolton’s Heritage
This documentary will delve into the company’s evolution, showcasing how Reebok was shaped by Bolton’s entrepreneurial spirit and deep sporting culture. The film will also explore links to another local footwear manufacturer, Norman Walsh Footwear, whose legacy continues today. With a mix of historical footage, interviews, and expert insights, the documentary aims to bring to life the remarkable story of how Bolton became a hub for innovative sportswear design.
Recently, Joe Foster, the grandson of the company’s founder, returned to Bolton to contribute to the project, sharing his firsthand experiences of growing the brand into a global success. He was joined by Dave Singleton, a former senior vice president at Reebok, who played a key role in the company’s expansion into the U.S. market.
An Exciting Exhibition for Bolton
The completed documentary will premiere at a special exhibition at Bolton Museum in July 2025, offering residents and visitors a unique glimpse into the town’s contribution to sports and fashion history. The exhibition will feature:
✔️ Rare memorabilia and vintage Reebok designs ✔️ Interactive displays charting the company’s rise ✔️ Exclusive interviews with key figures behind the brand ✔️ Opportunities for visitors to engage with Bolton’s sporting heritage
Bolton’s Industrial and Sporting Identity
Bolton Council’s Executive Cabinet Member for Culture, Cllr Nadeem Ayub, expressed his excitement about the project:
“It’s incredibly exciting for Bolton to be showcasing the rich history of Reebok, a brand that has its roots right here in our town. This project not only celebrates our industrial heritage but also highlights the innovative spirit that has always been part of Bolton’s identity. We’re proud to bring this story to life and ensure that locals and visitors alike can experience the legacy of J.W. Foster and the birth of Reebok.”
The Reebok Heritage Project is proudly supported by a National Lottery Heritage Fund grant, ensuring that this important piece of Bolton’s history is preserved and shared for future generations. The film and exhibition promise to be a fascinating tribute to a company that started in Bolton but left a lasting impact on the world.
📅 Save the date: The exhibition will open at Bolton Museum in July 2025. Don’t miss this chance to discover the story behind one of the world’s most famous sports brands, right here in the town where it all began!